Recruitment Resources


Summer 2020 digital recruitment toolkit

  • Arts and Sciences summer melt email marketing strategy
  • Arts and Sciences conversion email marketing strategy
  • Summer melt phone script
  • Summer melt email letter
  • Video and email examples
  • Coronavirus response messaging framework
  • Webinar toolkit


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August 1: Applications open

August-October: Begin college and departmental campaigns and events to push the November 1 Early Action application deadline

November 1: Early Action application deadline (to receive an early decision by mid-January and be given priority consideration for merit scholarships as well as Honors and Scholars)

Mid November-May 1: yield campaigns and events for admitted students (includes Departmental welcome letters, Open Houses, Calling campaigns, postcards)

November-January: Campaigns to push the February 1 Regular Application deadline

January-July: Campaigns and events for prospective High School juniors

February 1: Regular Application deadline

May 1: Deadline to pay acceptance fees

May-July: Campaigns to maintain communications with students who have paid fees to address “summer melt” (invitation to communicate with departments, push summer bridge programs)

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Additional documents and templates

Chair letters

Sign in sheets