Summer 2020 digital recruitment toolkit
- Arts and Sciences summer melt email marketing strategy
- Arts and Sciences conversion email marketing strategy
- Summer melt phone script
- Summer melt email letter
- Video and email examples
- Coronavirus response messaging framework
- Webinar toolkit
August 1: Applications open
August-October: Begin college and departmental campaigns and events to push the November 1 Early Action application deadline
November 1: Early Action application deadline (to receive an early decision by mid-January and be given priority consideration for merit scholarships as well as Honors and Scholars)
Mid November-May 1: yield campaigns and events for admitted students (includes Departmental welcome letters, Open Houses, Calling campaigns, postcards)
November-January: Campaigns to push the February 1 Regular Application deadline
January-July: Campaigns and events for prospective High School juniors
February 1: Regular Application deadline
May 1: Deadline to pay acceptance fees
May-July: Campaigns to maintain communications with students who have paid fees to address “summer melt” (invitation to communicate with departments, push summer bridge programs)
