The Marketing and Communications office advances reputation and drives choice for the College of Arts and Sciences. We partner with departments, schools, centers and programs in providing creative solutions for strategically engaging with your audiences.
100 Journalism Building
asccomm@osu.edu
Accordion Header
Resources:
Follow the link below for resources and guidelines on:
- Logo files
- Unit identification
- Fonts, approved colors and photography
Arts and Sciences Marketing and Communications has prepared a set of commonly used templates the university provides and made them ready to use for each individual unit. Our office will be updating these current templates and adding new templates to improve usability. New templates will be shared with college faculty and staff when they are added, but should be approved through department communicators before use.
The College of Arts and Sciences and the university provide many channels for units to share their news. Please refer to our resources to submit your news to college newsletters and university publications (onCampus). If you have a piece of news to share with the Marketing and Communications office, please also submit your story ideas to our office.
Content Resources and Guidelines
Please note: All new institutional social media accounts must be approved by the university through a formalized application process before the accounts may go live.
Social media provides important and powerful channels to communicate with your audiences. Please refer to the resources below if you are just getting started with your unit's social media presence or would like to refine your current efforts.
Questions? Contact asccomm@osu.edu.
University Marketing Social Media Resources and Avatar Templates
(NOTE: These avatars are for use on social media only — not to be used as a logo)
Online newsletters are a cost-effective way to post and share department, center and program news with alumni and other stakeholders.
The newsletter content lives on the unit's website, and Marketing and Communications can partner in developing an email to stakeholders (alumni, donors, etc.) to drive traffic to the content. Online newsletters are created and managed by the unit. If your website is on the new Drupal 8 platform, please submit a project inquiry with Marketing and Communications, so you can be given the proper training to upload to the content to your site. If your website is still on the Drupal 7 platform, please email Chris Wallace, web services coordinator, at wallace.638@osu.edu to get set up with the training.
Expectations: The unit will create the content and upload to their website, but they will send the articles to Marketing and Communications for content review before an email will be built. If units would like to share the newsletter with their alumni, our office will managing sending through Salesforce per university standards.
Accordion Header
What We Do:
Marketing and Communications can partner with you to create collateral materials to showcase the strength of your department, school, center or program in strategically engaging with your audiences. Print collateral can include newsletters (print and electronic), recruitment brochures, direct mail, invitations, giveaway items, posters, banners, folders and more.
A project inquiry should be submitted before content is developed for any print project to give an opportunity for an intake meeting to discuss audiences, strategic goals, timeline and expectations.
Estimated Timelines
- Large pieces: 12 weeks, from intake through delivery/mailing (e.g. magazines/newsletters)
- Smaller pieces: 8 weeks, from intake through printing (e.g. brochures, postcards, etc.)
Questions? Contact asccomm@osu.edu.
Project Gallery
View a gallery of work to reference the types of projects our office creates and the type of content typically found in each of the pieces.
Templates
View a toolkit of templates available for units to use with approved branding and identifiers. Types of templates include: flyers, posters, emails, social media avatars and internal documents.
Brand Guidelines
View specifics about the Ohio State brand, including guidelines to follow for fonts, color, logos and design.
Email marketing enables you to communicate with your audiences on a regular basis, but there is a lot to think about before you hit send: Who you are sending to? How frequently are you sending? What template you are using? What are your marketing goals and calls to actions? Our office is here to help set up communication pieces and issue them, or, if you send out messages often, we can help you set up your own HTML messaging account through Mailchimp and design templates.
*Please note that the Marketing and Communications office, in partnership with the Office of Advancement, will facilitate all communications with alumni. Departments must contact the Marketing and Communications office if they would like to send an email communication out to their alumni, as alumni mailing lists are requested at the university level through TAS.
Estimated Timelines
3 weeks, from assigned start date through delivery
Questions? Contact Senior Marketing Strategist Julie Johnson at johnson.9777@osu.edu.
The Marketing and Communications office crafts content across digital and print channels for a variety of audiences — from the college's annual ASCENT magazine to the weekly news stories showcasing the excellence of our students, faculty and alumni — all with the goal of advancing the college's reputation on campus and in the community.
Explore college news here:
We encourage our units to share their news and story pitches with us. We are always interested in hearing stories from across the college that we can use to highlight the excellence of our departments, schools, centers and people. These stories might appear as articles on our website, newsletter items or social media content. Please keep in mind all submissions are subject to review. Share your idea with asccomm@osu.edu.
Submit item to Around the Oval
Questions? Email asccomm@osu.edu.
Want to promote an event or craft a media release? We're here to help. We can work with you to identify the best vehicles to get your message out — on campus, in Columbus and beyond. Send an email to asccomm@osu.edu to let us know what your event is and what your goals are.
Free Online Calendars
Spread the word — there are several free online calendars available for your use.
Columbus Underground
Columbus-centric blog with a focus on city development, art, culture and lifestyle
https://www.columbusunderground.com/events (no account/password required)
Columbus Alive
Local alternative weekly. This tool also feeds their print calendar. Free account sign-up required.
http://www.columbusalive.com/calendar?/
Columbus Dispatch
http://www.dispatch.com/calendar
Columbus Monthly
Local magazine focused on arts, culture and local news. This also informs content for their print calendar.
Free account sign-up required.
https://columbusmonthly/eviesays.com/admin/event
Columbus Parent
Quarterly publication with frequent online updates serving Central Ohio families.
http://www.columbusparent.com/calendar
NBC4
Local NBC affiliate. Free account sign-up required.
A note on other TV outlets: their online calendars are fed by contacting their editorial desk.
https://www.nbc4i.com/calendar#!/
Ohio Event Finder
Online database of arts and cultural events in Ohio. It feeds event calendars throughout the state, including Ohio.org and ArtsInOhio.org. This is open only to groups presenting arts and culture events open to the public.
Free account sign-up required.
https://www.ohioeventfinder.com/useres/sign_in
This Week News
Covering Columbus suburbs and neighborhoods.
https://www.thisweeknews.com/calendar
The Marketing and Communications office can help your unit develop the artwork needed for merchandise, apparel and promotional items to meet both university brand standards and the product specifications.
Expectations: Units are responsible for contacting the vendor (approved vendors can be found here) and coordinating production. If design support is requested, the unit must provide artwork specifications to the Marketing and Communications office.
- All merchandise, apparel and promotional items containing the Ohio State logo will need to use the ® trademark symbol.
- Final artwork for promotional items and apparel must be approved by University Marketing and Trademark and Licensing (form available here). If the artwork is not approved, we will work to adjust designs.
Web Services, now part of the office of ASC Technology Services, continues to provide support and user training for the college's department, school, center and program websites. Marketing and Communications and ASC Tech continue to work collaboratively on these websites. For unit website training and support, please submit a ticket through ASC Tech. For assistance on web content to strategically engage with your audiences, please submit a project inquiry through Marketing and Communications.
